How To Get Better Results From The Tinted Lip Balm You Already Own

You already own at least two of them. One lives in the coat pocket, one rolled under the car seat, one in the bag you only carry in summer. You twist it open in the bathroom mirror, press it on, and it…
The Right Way To Apply And Store Eau De Parfum For Women

You're standing at the bathroom mirror, phone in hand, typing something like "why doesn't my perfume last" or "best way to apply eau de parfum." The shelf behind you tells its own story: three half-used bottles, one you loved for a season…
How To Get Better Results From The Eyeshadow Palettes You Already Own

There is a drawer, or a shelf, or a makeup bag with a broken zipper, and inside it are at least four eyeshadow palettes that seemed essential at the time. Most of them get used for the same two shades, over and…
How To Make The Long-Wear Lipstick You Already Own Last All Day

There is a specific kind of frustration that happens around two in the afternoon: you catch your reflection in an elevator door and the lipstick you carefully applied at eight is gone from the centre of your lower lip, gathered instead in…
How To Make Setting Spray Actually Last All Day

It is 3 p.m. and the makeup you carefully set at 7 a.m. has migrated: gone from your eyelids, pooled faintly along your nose, gone entirely from your chin. You bought the setting spray with the good reviews. You shook it, you…
How To Build An Antiperspirant Routine That Actually Lasts All Day

It's 7:15 in the morning and the bathroom mirror is still fogged from the shower. On the shelf sits a lineup of half-used sticks and roll-ons, each one purchased because the last one stopped working by mid-afternoon. By the time the bus…
How To Judge An Ionic Hair Dryer Before You Buy One

You are standing in front of the bathroom mirror on a humid Tuesday, dryer in hand, watching your hair puff out instead of lying smooth. Under the sink sit three half-finished bottles of frizz serum and a diffuser you never quite figured…
How To Make Long-Wear Nail Polish Actually Last, Without Buying A New Bottle

You are standing at the bathroom mirror, thumbnail already chipped by Tuesday, staring at a drawer of bottles that each promised ten days of wear. Somewhere in there is a base coat bought on a whim, a top coat you barely reach…
The Right Way To Use A Facial Cleansing Brush: A Beginner’s Guide

You are standing in front of the bathroom mirror at eleven at night, and the little basket under the sink has three half-used cleansers, a silicone pad someone gave you at Christmas, and a spinning brush with a dead battery you keep…
How To Avoid The Most Common Volumizing Mascara Mistakes

You are standing at the bathroom mirror with the wand halfway to your lashes, wondering why the mascara that looked so good on the influencer's lashes turns yours into a clumpy, spidery mess by lunchtime. Or maybe you're staring at a drawer…